Merriam-Webster defines hope as, “to want something to happen or be true and think that it could happen or be true”. That is marketing in a nutshell. When you start the marketing process, you are hoping for a particular outcome. For most, that outcome is increased sales. When you launch a new marketing campaign you have no idea if it will be successful or not, but you are hopeful. Turning your hopes into a reality is the goal of marketing.
Every business hopes to be successful other wise they would not have started their business. Along with your hopes you must apply work. Hope without the work will yield nothing. If you want to add two new customers to your business each month, hope alone will not help your reach that goal. This is where work/marketing comes in. Take the time to develop a marketing strategy. Your marketing strategy is simply this, the tactic or process you will employ to reach those desired customers. Remember marketing is a “numbers game”, meaning the more people you reach the more people you can expect to respond to what you have to offer. Deciding on the right strategy may require research or additional professional assistance, but if you lay the ground work properly and stick with your plan, you should successfully reach your goal.
I won’t continue on with how important it is to not only hope, but also apply work when it comes to marketing because I think you get the picture. I will however, say that marketing helps you turn your hopes and goals for your business into a tangible reality. Hope without works will fail as will a business without marketing.
In my last blog post for 2013, I talked about “out with the old and in with the new” so now that the new year has started have you given any thought as to how you can be a better business owner this year than you were last year?
I’ve given this topic a great deal of thought. I know that as a business owner I am changing some of the ways I conducted business last year. I want to use my past experience as a lesson and in doing so, change and improve the way I relate to my customers and how I run my business in general. No, this does not mean that Mad Lady Marketing will no longer be mad, quite the contrary, I think I’m even more “mad” this year than I was last year. I know I will continue to focus on marketing as that is my passion, but every now and then, I may throw another business matter into the mix. Marketing goes hand in hand with a number of business practices that business owners either overlook or just flat out ignore. This year, I will no longer let you stick your head in the sand and blame marketing or lack thereof for your business failures. Own up to your part and know that the buck stops with you - the business owner.
If this post does nothing else other than make you stop and think, even if just for a minute, about how you can improve the way you conduct business, then I guess I’ve gotten my message across. But if this post will take you from mere thought to real action then I’ve done my job!
In 2014, don’t just talk about it, be about it! In 2014, stop making excuses about why you can’t and figure out ways in which you can! In 2014, don’t let you be the reason why your business is unsuccessful. Make this year your best year ever, let go of the past and vow to be better this year than you were last.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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