Most often, business owners are entrepreneurs who have a dream and a passion for owning and operating a business. Yet unfortunately, too often, most don’t know how to run their business professionally. Being “professional” means, being confident, skilful and behaving in an ethical way. It also means treating your customers/clients in a respectful manner and always acting in their best interest.
I don’t know about you but I’ve encountered more unprofessional businesses than I care to remember. Professionalism is also another aspect of marketing. You may be thinking that’s quite a stretch connecting professionalism to marketing but it is not as much of a stretch as you may think. A business with an owner or staff that is unprofessional makes a negative impression on its customers. Those customers will tell others and there goes your “word of mouth” marketing.
Take these examples for instance, a professionally run businesses will have/do the following:
Anything you do that promotes your business or represents your business in a public arena is marketing. So always be professional. You are your first and number one marketer. People remember what you do and how you treat them and people will talk so always be the best you can be. Like my mother use to say, “It doesn’t cost anything to be polite”.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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