When writing a previous blog post, Is Opportunity Knocking? I came up with “ABM” (Always Be Marketing) just off the top of my head, because I remembered the sales industry practice of ABC (Always Be Closing) and it dawned on me that this is the mind set you need for marketing.
To my pleasant surprise, it resonated well with so many of you as it did with me. It really takes the edge off Mad Lady Marketing’s anger when she is able to get her point across and know it is making a positive difference in the lives of business owners and entrepreneurs. So let’s take a close look at this new way of thinking.
ABM is a mind set. As a business owner or entrepreneur when you are not in the process of actually doing your business, you should be practicing ABM. If you have a staff or even one employee getting them to ABM will multiply your effectiveness exponentially.
Mad Lady Marketing is in a good mood today. So good, she feels like waxing poetic. I hope you will enjoy my little marketing poem.
Always Be Marketing
The Poem by Mad Lady Marketing
Always be marketing is what I say,
So why put off for tomorrow,
What you can do today.
Spreading the word about your business,
To everyone you meet,
Shows pride in what you do
and will keep your business on its’ feet.
The principals of ABM are really only three,
To always be observant and mindful of the company you keep,
remember to promote your business and not your vanity.
Always Be Marketing will keep you on your toes,
So let it be your mantra and watch your business grow.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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