A few days ago, I put one of my many thoughts on Facebook and it was well received by our Green Leaf Marketing fans. So, to expound upon that thought, I decided to delve more into the idea that sometimes, turning down business may be the best decision you can make for your business.
As an entrepreneur, it can be difficult to find business prospects. So, when you finally find someone who is interested in doing business with you, it is exciting and rewarding. New prospects add validity to what you do and you find yourself wanting to do whatever it takes to get their business. After speaking with this potential client and having a better understanding of what they really want, you realize that what they want is outside the scope of what you do as a business.
So now you have one of two dilemmas:
1. Do you accept the job knowing full well you cannot do the job; which in the end will cause you to lose the client and possibly damage your business reputation?
2. Or do you turn the client down, keeping your integrity and good business reputation?
I say choose the latter. Remember, “All money ain’t good money”. It is always better to over deliver and under promise than to over promise and under deliver. If a client requires a service you do not provide or will not provide in the future, then it is best to walk away. In essence, you’re doing yourself and the client a favor by saying no and if necessary help the client find a business that can give them the service they need.
Being able to deliver on your promise to a client is the most important thing you can do in business.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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