As you know, Mad Lady Marketing gives it to you straight with no chaser. Here is the thought for the day – Admit You Need Help! I do a lot of reading and watching business related television programs, from which, I would say I get about half of my inspiration for the topics I write about weekly. The other half comes purely from personal experience. The topic for this particular post comes from an article I read in a national magazine and the article was entitled, The Million Dollar Mind. I’m always eager to get advice from others who can help me reach my million dollar goals. Thus in turn, I can help you reach yours. The article went on to list eight things you can do to improve your chances of becoming a millionaire. So how does this apply to marketing you might ask? Of the eight points, there was one in particular which stood out as marketing gold. It is the 4th point on the list which is states – Admit you need help. It goes on to state the following:
“Superrich celebs such as Oprah and Beyoncé may seem like solo success stories, but they have teams of educated, experienced professionals behind the scenes helping them build their empires. Going it alone is the hard way, says Althea McIntyre, a Chicago-based career coach. The bigger your financial goal, the more support you need. The first step? Fess up to what you don’t know, and find people who can help you fill the void.”
This is a powerful point about success and marketing that too many people choose to ignore. It is okay to admit that you are not a marketing expert. It is okay to seek the help of someone who is an expert. Doing this does not lessen who you are as a person nor does it take away from you as a business owner. Hiring a marketing professional or outsourcing your marketing is imperative to the success of your business…..period. If you want to “roll” like the “big boys and girls” then you will have to do what the “big boys and girls” do.
The other day, I spoke to a small business owner who sought out a consultation with me. During the conversation, I could never get her to admit she needed help. It seemed as if she want me to reassure her that the “marketing” and I use that term loosely, she was already doing was good enough. She was seeking reassurance when she should have been seeking guidance. When I gave her my honest critique of her “marketing” she just couldn’t grasp that the old “pass out flyers and business cards” is passé. It was her goal to find bigger accounts for her business, but as I explained, walking in the door with a flyer and business card will not impress a big company or and individual for that matter. She was going about it all wrong, yet she was unwilling to take advice. If you’re doing something wrong or could do something better, that is the job of a professional to tell you just that. As a marketing consultant, I’m not here to put you down, nor am I here to make you feel better about ineffective marketing. I am here to tell you what is right and wrong with your marketing and how to do it better. It’s not personal…it’s business. I don’t care if you’ve been doing it the same way for the past ten years, if your business is still limping along, and not soaring, then you’re doing it wrong, and you need professional help.
In conclusion, I will leave you with these three points to remember.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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