So the biggest day of marketing last Sunday has come and gone. Most of us watched the Super Bowl and the expensive ads that came with it. I can honestly tell you I was a little disappointed with the commercials this year as there was really no breakout hits like the “Office Linebacker Tate” and the “E*Trade Baby”.
We did have some memorable commercials though, like the Go Daddy ad with the heavy kissing of the nerd and beautiful woman. The Mad Lady could have passed on this one, Ugh! I appreciated the commercial that featured the great Paul Harvey as he told a story about the American Farmer. My husband loved the Tide commercial with the stain on a shirt that looked like the likeness of football legend Joe Montana; I could have passed on that one too! But, uh, I did like the very cute Dwayne “The Rock” Johnson’s commercial trying to find milk, don’t tell the hubby!
The big day gives a great lesson to the overall power of marketing and what we can learn from it. Each and every one of the commercials was targeted to reach the particular potential customer the company was going for. Every company and marketing agency knows a brand will face a potential audience base in the millions watching the big game, so you throw your message to the masses and hope to connect with as many viewers as you can. If it is memorable and is mentioned on news programs, blogs or articles, all the better to reach even more potential customers. This also shows companies are will to spend the money to make money…something business owners should emulate no matter how small a business you are. You want to grow right?
It also tells us to “craft” your message to fit what you want to say and who you want to say it too. Yeah, some will not like your message, some will forget it, but many will pay attention and possibly act on what you have to say. So the way you craft your message can get potential customers or some attention that can be either positive or negative. Be mindful of your message as your goal is to bring in customers who are eager to try your product or service out.
You know what? I did like that crazy goat in the Doritos commercial, too funny, hum, need some Doritos, I’m getting hungry.
Till next time!
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
Contact the Mad Lady if you have questions, comments or want her to speak at your next event! Click here!