I received a second, comment from H.W. again questioning my ability to “sell” my marketing services. Here is my response.
H.W. seems to think that it is my job to convince people to use my services. H.W. must have missed my post on 9/19/12 entitled – "Selling is Marketing but Marketing is NOT Selling", I along with thousands of other marketing agencies offer our services but it is up to the buyer to take us up on our offers. As marketing professionals, if all we’re concerned about is “closing the deal”, it takes away from our profession. We then become sales people and not marketing professionals.
Don’t get me wrong, whenever I create a marketing proposal for a business, it is my utmost desire to gain that customer but if I don’t, I don’t take it as a reflection on my expertise. I look at it for what it is. Some businesses just don’t have the money nor did they have the foresight to include a marketing budget when they started their business. That’s the reality. Their lack of funding or foresight has nothing to do with what I offer.
As H.W. put it, “people don’t buy what they need, they buy what they want”. I agree with that statement in regards to pure consumerism but we’re talking about business. Most small business owners barely have the capital to start a business let alone hire employees and then we add marketing on top of that? Most small business owner go into business under the impression that “word of mouth”, business cards or a few flyers are all they need for marketing. Once they realize these things aren’t producing the results they seek, they come to a marketing professional. When they come to the marketing professional, they have no more money than they had in the beginning and most times they have even less money. They are looking for someone who can help them make money without them having to spend much if any money. These are the people I’m talking to. I’m trying to get businesses on a shoestring budget to consider the importance of marketing and learn to put that important component into their everyday business practices.
Yes H.W., people do buy what they want over what they need. I want a million dollar house and no matter how good the sales person is, I know, at this point in time, I can’t buy that type of house so no matter how much I may want it, no matter how many realtors or banks I speak to, if it’s not in my budget, I can’t have it. I can look at expensive houses all day, every day but that won’t change my bank account. You may be the best sale person in the world but no matter how good you are you can’t make people buy what they don’t have the money for.
In conclusion H.W., you may want to read some of my previous post, before you question my abilities. I know what I do and I do it well. I have a host of satisfied customers who I didn’t have to “sell” to get them to sign with my agency.
It seems to me you’re looking for advice on selling not marketing. You may want to look for bloggers who offer that type of advice, but I speak about Marketing.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
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