Let the Mad Lady tell you a frightful tale. It is the tale of a business, whose owner failed to invest in marketing. This poor business was primed for success, but the customers would not come. No matter how great the business products were, they just sat on the shelf and no one would come in to buy or even look. The business began to feel as if it was doing something wrong.
Why, oh why won’t the customers come, the business cried to its’ business owner. Both were stumped. They just couldn’t figure it out. The business owner saw the success of other business and realized they were doing something he has feared for a very long time. But for the sake of his business, he decided he could no longer ignore, runaway from or deny the value of …dum…dum…dum (musical sound effects) – Marketing!
He had to be brave because if he didn’t face his fear of marketing his business would die. To this business owner and others like him, marketing seems like an untamed beast, one that will gobble up their money and produce little to no results. For some reason, there is a disconnect in their minds between effective marketing and a successful business. Although they have seen marketing in action and the remarkable results it can product for other businesses, this fear of spending money on marketing just immobilizes them makes them hide from the very thing that will make their business successful. Marketing is not some monster hiding in your closet or under your bed. Marketing is not Frankenstein’s monster nor is it out to suck your blood like Dracula. Marketing is an investment in your business. An investment, that will help your business grow and thrive.
She is mad and she is not going to take it anymore! The Mad Lady Marketing Blog is just her way to drive home the importance of marketing in business. With over 15 years of experience in marketing, graphic design and communications, this marketing expert is mad (crazy) about marketing and mad (angry) at small businesses that don't understand or utilize marketing to promote their business.
Mad Lady Marketing is MAD!!
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