In an organizational sense, marketing is how you interact with the public. It is your message and how you deliver your message. It is how you communicate with the public. It is how you develop and build your “brand”. It is your image and it is what proceeds you meeting the public. Nine times out of ten, people will see your marketing efforts long before they ever meet you, your company, your product or service. Marketing is so essential to a business or organization that they cannot survive without it.
Too often small business owner think they can do without marketing. They fail to budget for it or put forth much effort towards it. These business owners may stay in business but they will not grow. There is an old saying, “It takes money, to make money” this holds true with marketing. The monetary investment you put into marketing will have a return on investment (ROI). At times you may not see that ROI directly but eventually, that business card you passed out, that website you paid to have created, that pay per click ad you were unsure about, that marketing event you attended, that radio/TV commercial you thought was just too expensive but decided to do it anyway, will pay off. It is just like planting in a garden. In one season you plant and in another, you reap what you sow.
So, what is the role of marketing in your business? A very important and vital one.